{"title":"Home page","description":null,"products":[{"product_id":"womens-pajama-set-pjsh-001-floral-print","title":"Women's Pajama Set PJSH-001 Floral Print","description":"\u003cp\u003eA set you'll reach for again and again — because it simply feels like you.\u003c\/p\u003e\u003cp\u003eA soft floral print in pastel shades of lavender, sky blue, peach, and cream — this isn't just a pattern, it's a mood. The PJSH-001 set from EFFE looks equally stunning whether you're sleeping in, having your morning coffee at home, or stepping out for a warm-weather stroll.\u003c\/p\u003e\u003cp\u003eMade from 100% cotton sourced from organic European fabrics — soft, breathable, and gentle on the skin. The fabric holds its shape and colour wash after wash, making this set a long-term favourite, not a one-season piece.\u003c\/p\u003e\u003cp\u003eEFFE's thoughtful cut fits beautifully: relaxed, comfortable, and flattering. The delicate lavender piping trim is the detail that elevates this set from loungewear to a true style statement — for any moment of the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Quality:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% cotton — natural, breathable, soft against the skin\u003c\/li\u003e\n\u003cli\u003eFabric holds its shape and colour\u003c\/li\u003e\n\u003cli\u003eOrganic materials from European factories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyle Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort-sleeve shirt with notched collar and chest pocket\u003c\/li\u003e\n\u003cli\u003eShorts with elastic drawstring waist and side pockets\u003c\/li\u003e\n\u003cli\u003eDelicate lavender piping trim on both shirt and shorts\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, 2XL, 3XL\u003c\/li\u003e\n\u003cli\u003eSKU: PJSH-001\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEFFE is about balance — style and practicality, with no compromise between beauty and comfort. Perfect for yourself or as a gift that will truly be remembered.\u003c\/p\u003e","brand":"EFFE","offers":[{"title":"S","offer_id":44136534081635,"sku":"000196948","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44136534114403,"sku":"000196949","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44136534147171,"sku":"000196950","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44136534179939,"sku":"000196951","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44136534212707,"sku":"000196952","price":78.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44170581639267,"sku":"000196953","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/7809\/4947\/files\/PJSH-001Flowerprint.jpg?v=1777019914"},{"product_id":"womens-pajama-set-pjsh-002-blue-white-stripe","title":"Women's Pajama Set PJSH-002 Blue White Stripe","description":"\u003cp\u003eA set you’ll want to put on the moment it arrives.\u003c\/p\u003e\n\u003cp\u003eA classic blue and white stripe in a fresh, lightweight finish — the print that never goes out of style and always looks effortlessly put-together. The PJSH-002 set from EFFE works equally well for sleep, a slow morning at home, or a warm-weather stroll outside.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% cotton — soft, breathable, and gentle on the skin. The fabric holds its shape and colour, making this set a long-term favourite. A standout detail: delicate white embroidery on the chest pocket that adds charm and makes the look instantly recognisable.\u003c\/p\u003e\n\u003cp\u003eEFFE’s thoughtful cut fits beautifully: relaxed, comfortable, and flattering. 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The PJSH-003 set from EFFE, with its voluminous kimono-sleeve shirt and ruffled shorts, sits somewhere between a romantic look and effortless home style. Perfect for sleep, a slow morning at home, or a warm-weather stroll outside.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% cotton — natural, breathable, and gentle on the skin. The fabric holds its shape and colour, making this set a long-term favourite. 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The PJSH-004 set from EFFE, with its short-sleeve shirt and shorts, looks fresh and truly summery — equally perfect for sleep, a slow morning at home, or a warm-weather stroll outside.\u003c\/p\u003e\u003cp\u003eCrafted from dense 100% cotton — a fabric that holds its shape, fits beautifully, and stays comfortable all day long. The structured weave gives the set a neat, almost daytime look — easy to wear beyond the home.\u003c\/p\u003e\u003cp\u003eEFFE’s thoughtful cut: the shirt with its classic notched collar and buttons sits neatly and flatters the silhouette. 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Perfect for yourself or as a gift that will truly be remembered.\u003c\/p\u003e","brand":"EFFE","offers":[{"title":"S","offer_id":44138583261283,"sku":"000196960","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44138583294051,"sku":"000196961","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44138583326819,"sku":"000196962","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44138583359587,"sku":"000196963","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44138583392355,"sku":"000196964","price":78.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44138583425123,"sku":"000196965","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/7809\/4947\/files\/PJSH-004green.jpg?v=1777023272"},{"product_id":"womens-pajama-set-pjsh-005-navy-blue","title":"Women's Pajama Set PJSH-005 Navy Blue","description":"\u003cp\u003eA set that makes you want to look your best — even at night.\u003c\/p\u003e\u003cp\u003eNavy blue fabric with a white dotted stripe — understated, yet impossible to ignore. The PJSH-005 set from EFFE, with its adjustable-strap cami top and ruffled shorts, balances elegance and comfort — equally perfect for sleep, a slow morning at home, or a warm-weather stroll outside.\u003c\/p\u003e\u003cp\u003eCrafted from 100% cotton — natural, breathable, and gentle on the skin. The fabric holds its shape and colour, making this set a long-term favourite.\u003c\/p\u003e\u003cp\u003eEFFE’s thoughtful cut: the V-neck top with buttons and a peplum hem accentuates the waist and adds femininity to the look. Adjustable straps allow for a perfect fit. The ruffled shorts are light, relaxed, with an elastic waist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Quality:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% cotton — natural, breathable, soft against the skin\u003c\/li\u003e\n\u003cli\u003eFabric holds its shape and colour\u003c\/li\u003e\n\u003cli\u003eOrganic materials from European factories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyle Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCami top with adjustable straps, V-neckline, buttons and peplum hem\u003c\/li\u003e\n\u003cli\u003eShorts with elastic waist and ruffled hem, no pockets\u003c\/li\u003e\n\u003cli\u003eNavy blue fabric with white dotted stripe\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, 2XL, 3XL\u003c\/li\u003e\n\u003cli\u003eSKU: PJSH-005\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEFFE is about balance — style and practicality, with no compromise between beauty and comfort. 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The PJSH-006 set from EFFE, with its adjustable-strap cami top and ruffled shorts, is made for those moments when you want to look effortlessly stylish — over a slow morning coffee at home or on a warm-weather stroll outside.\u003c\/p\u003e\n\u003cp\u003eCrafted from dense 100% cotton — a fabric that holds its shape, fits beautifully, and stays comfortable all day long. The structured weave gives the set a neat, daytime look.\u003c\/p\u003e\n\u003cp\u003eEFFE’s thoughtful cut: the V-neck top with buttons and a peplum hem accentuates the waist and adds femininity to the look. Adjustable straps allow for a perfect fit. 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Perfect for yourself or as a gift that will truly be remembered.\u003c\/p\u003e","brand":"EFFE","offers":[{"title":"S","offer_id":44138608820323,"sku":"000196976","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44138608853091,"sku":"000196977","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44138608885859,"sku":"000196978","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44138608918627,"sku":"000196979","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44138608951395,"sku":"000196980","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/7809\/4947\/files\/PJSH-006_Dusty_blue.jpg?v=1777026224"},{"product_id":"womens-pajama-set-pjsh-007-strawberry","title":"Women's Pajama Set PJSH-007 Strawberry","description":"\u003cp\u003eA set that brings summer with it — the moment you put it on.\u003c\/p\u003e\n\u003cp\u003eA soft pink stripe with embroidered strawberries scattered across the fabric — not just a print, but a mood. Bright, playful, and impossible not to smile at. The PJSH-007 set from EFFE looks equally stylish at night, over a morning coffee at home, or on a warm-weather stroll outside.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% cotton — natural, breathable, and gentle on the skin. The fabric holds its shape and colour, making this set a long-term favourite.\u003c\/p\u003e\n\u003cp\u003eEFFE’s thoughtful cut: the shirt with a notched collar, buttons, and a chest pocket sits relaxed and effortless. The shorts with an elastic drawstring waist and a rolled hem are light, comfortable, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Quality:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton — natural, breathable, soft against the skin\u003c\/li\u003e\n\u003cli\u003eEmbroidered strawberries across the fabric\u003c\/li\u003e\n\u003cli\u003eOrganic materials from European factories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort-sleeve shirt with notched collar, buttons and chest pocket\u003c\/li\u003e\n\u003cli\u003eShorts with elastic drawstring waist and rolled hem, no pockets\u003c\/li\u003e\n\u003cli\u003eSoft pink stripe with embroidered strawberries\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, 2XL\u003c\/li\u003e\n\u003cli\u003eSKU: PJSH-007\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEFFE is about balance — style and practicality, with no compromise between beauty and comfort. 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The PJSH-008 set from EFFE is one of those rare cases where loungewear looks like a deliberate style choice. Equally perfect for sleep, a slow morning coffee at home, or a warm-weather stroll outside.\u003c\/p\u003e\u003cp\u003eCrafted from linen — lightweight, breathable, and beautifully soft against the skin. The fabric drapes effortlessly and holds its shape, making this set a long-term favourite.\u003c\/p\u003e\u003cp\u003eEFFE’s thoughtful cut: the shirt with a notched collar, buttons, a chest pocket, and black piping along all edges sits relaxed and effortless. The shorts with an elastic drawstring waist and side pockets are practical, light, and easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Quality:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e83% viscose, 15% linen, 2% polyester\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable, soft against the skin\u003c\/li\u003e\n\u003cli\u003eOrganic materials from European factories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyle Details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort-sleeve shirt with notched collar, buttons, chest pocket and black piping along all edges\u003c\/li\u003e\n\u003cli\u003eShorts with elastic drawstring waist, side pockets and black piping along the hem\u003c\/li\u003e\n\u003cli\u003eBeige stripe with black piping\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, 2XL, 3XL\u003c\/li\u003e\n\u003cli\u003eSKU: PJSH-008\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEFFE is about balance — style and practicality, with no compromise between beauty and comfort. Perfect for yourself or as a gift that will truly be remembered.\u003c\/p\u003e","brand":"EFFE","offers":[{"title":"S","offer_id":44138612523107,"sku":"000196991","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44138612555875,"sku":"000196992","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44138612588643,"sku":"000196993","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44138612621411,"sku":"000196994","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44138612654179,"sku":"000196995","price":78.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44138613342307,"sku":"000196996","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/7809\/4947\/files\/PJSH-008biege.jpg?v=1777028873"},{"product_id":"womens-long-sleeve-nightgown-shls-001-strawberry","title":"Sleep Shirt SHLS-001 Strawberry","description":"\u003cp\u003eThe shirt you’ll reach for every single night.\u003c\/p\u003e\n\u003cp\u003eA soft pink stripe with embroidered strawberries scattered across the fabric — playful, sweet, and utterly charming. The SHLS-001 sleep shirt from EFFE is that rare piece that works as a nightshirt, a home look or a stylish summer addition. Effortless style, zero effort required.\u003c\/p\u003e\n\u003cp\u003eCrafted from lightweight 100% cotton — natural, breathable, and gentle on the skin. The fabric holds its shape and colour, so this shirt stays with you season after season.\u003c\/p\u003e\n\u003cp\u003eEFFE’s thoughtful cut: the relaxed oversized silhouette with long sleeves and a notched collar sits beautifully on the body. A chest pocket adds a subtle practical touch. The mid-length hem gives just the right amount of coverage — comfortable, feminine, and easy to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric \u0026amp; Quality:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% lightweight cotton — natural, breathable, soft against the skin\u003c\/li\u003e\n\u003cli\u003eFabric holds its shape and colour\u003c\/li\u003e\n\u003cli\u003eOrganic materials from European factories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-sleeve shirt with notched collar, buttons and chest pocket\u003c\/li\u003e\n\u003cli\u003eEmbroidered strawberries across the fabric\u003c\/li\u003e\n\u003cli\u003eSoft pink stripe\u003c\/li\u003e\n\u003cli\u003eMid-length hem with side slits\u003c\/li\u003e\n\u003cli\u003eAvailable sizes: S, M, L, XL, 2XL\u003c\/li\u003e\n\u003cli\u003eSKU: SHLS-001\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEFFE is about balance — style and practicality, with no compromise between beauty and comfort. Perfect for yourself or as a gift that will truly be remembered.\u003c\/p\u003e","brand":"EFFE","offers":[{"title":"S","offer_id":44138620944483,"sku":"000196986","price":78.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44138620977251,"sku":"000196987","price":78.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44138621010019,"sku":"000196988","price":78.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44138621042787,"sku":"000196989","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44138621075555,"sku":"000196990","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/7809\/4947\/files\/SHLS-001_Strawberry.jpg?v=1777027653"}],"url":"https:\/\/effe.shop\/collections\/frontpage.oembed","provider":"EFFE","version":"1.0","type":"link"}